Monday, February 17, 2020

How does organizing affect suffering populations Essay

How does organizing affect suffering populations - Essay Example The power of numbers is now made obvious, although this knowledge emerged after many exercised examples were given. While there are many groups upon which the power of numbers has been a ticket to relief the three groups presented here are African American slaves, native Americans and women. The institute of slavery was a shame to say the least. Millions were killed and beaten. People starved and went naked in the deep winter’s frost. Slaves were afforded no rights and often lived their whole lives without the slightest taste of luxury. Even though they witnessed the causal lifestyles of their masters, most slaves dared not even dream of having such provisions for themselves. However, slavery was born to die. Being unjust, it could not stand for eternity. Once the slaves learned of their power, the power of their unity against the oppressor, they found the courage to stand up for themselves and fight. Of course there were the brave few who did stand up by revolting and running away, but their position in the overall freedom of all is as sparks to a forest fire. Tales of success spread throughout the slave population and they dared lift up their heads. It was when more came to believe that they came to organize themselves and wield a great dent into the mountain of their bondage. Gathered together they strengthened each other and were given the courage to fight. Fredrick Douglas had been a slave, yet he railed his people together and encouraged them. He said, â€Å"I talked to them of our want of manhood, if we submitted to our enslavement without at least one noble effort to be free† (Douglass, 1845; p.70). Such was a message that no slave had heard before. They were empowered. Yet, it was not until after such gatherings that Douglass and many other slaves were afforded their freedom. Native Americans also had their struggles. The very land in which they has built their civilizations was snatched from up under their feet. At one point they had to return to being nomads, being constantly pushed around by the ever growing new world. At the beginning of America’s establishment, Native Americans were given neither rest nor respect. They were considered heathens by the self-proclaimed righteous white men that had themselves departed from a country where they were not completely free. It took the Native Americans’ joining of forces to come to be recognized. Even today their groups are advocates for return of the land that was stolen from them. While they have not succeeded in taking over the territories that they once owned, they have received recognition from the government and were granted various benefits. Another group that found strength in numbers is women. Women have been suppressed throughout history and still there are differences made between sexes in regard to promotion, pay, and in many other areas. Women were the property of their husbands, many of them treated as slaves. The man of the house was the abs olute master. Women were not allowed to be educated or hold jobs. They could not vote or hold office. It took a revolution for women’s rights to be granted. The stories of women burning their bras in the streets are commonly known today. However, if it had been only one woman burning her bra she would have probably been labeled as one suffering from a mental illness

Monday, February 3, 2020

Competitive Review of PepsiCo Term Paper Example | Topics and Well Written Essays - 2000 words

Competitive Review of PepsiCo - Term Paper Example PepsiCo is one of the biggest soft drink, beverage, and convenient snacks companies. Pepsi has been bringing refreshments to its customers for over 100 years. It has almost 18 brands in its portfolio. The soft drink and beverage market is highly competitive with changing customer tastes and preferences and therefore to maintain sustainable growth the management constantly has to introduce new marketing strategies, conduct market research and thereby position and reposition their brands or introduce new brands. Introduction of new brands has always been a favorite marketing strategy with PepsiCo management.    Pepsi has 18 mega brands available in nearly 200 countries and generates sales at the retail level of more than $1 billion. (See appendix 2 for PepsiCo mega brands and annual retail sales of each) Demand for non-alcoholic beverages is driven by consumer tastes and demographics. The profitability of individual companies depends on effective marketing. Large manufacturers have economies of scale in production and distribution, with average annual revenue per production worker close to $1 million. Small companies can compete by producing new products, catering to local tastes, or selling at lower prices.    Coca Cola is the world’s number 1 producer of carbonated soft drinks is Pepsi’s biggest rival. In the soft drinks industry, Coca Cola and Pepsi together have a market share of 95%. Where Coca Cola has a market share of 43.1% and Pepsi has a market share of 39.2%.    The target customers for Pepsi customers are mostly teens and young adults between the ages of 12 to 35 who are fast and lively. They have high expectations in life and are very mobile and active. Pepsi promotes itself as the choice of the â€Å"New Generation†.   One of its recent advertisement slogans is â€Å"Taste the one that's forever young ". â€Å"According to the Competitive Advantage model of Porter, a competitive strategy takes offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior Return on Investment†(competitive advantage Porter).